The Zeilgalerie, one of the most known retail properties in Germany, was acquired by the IFM Immobilien AG in the summer of 2008. By that time the property was among the experts considered as not marketable. The IFM Immobilien AG developed together with the designers of 3deluxe (Wiesbaden, Germany) innovative plans for the renovation and repositioning of the brand. The new facade, which consists of a 260 sqm media screen was put into operation in November 2010. Equipped with over 42,000 LEDs the facade shows a variety of spectacular light forms and thus it is a new highlight at the Zeil in Frankfurt. The entire interior of the Zeilgalerie will be completed in the second phase of construction by summer 2011.